It is not just a
book but a sophisticated version of an owner’s vision of his own product
through images and words produced in the best possible way. It is a coffeetable book printing. It can neither be termed as a corporate magazine or brochure that
depicts the year-long highs and lows of the company along with its vision,
missions and notes from the corporate honchos, nor is it a book that holds
stories through the maximum use of images.
What is a coffee table book?
A coffee table
is a large and over-sized hard covered book that is majorly kept for display on
the tables with an intention of entertaining the users sitting and waiting near
the table. As mentioned earlier, it is mainly a pictorial depiction of
non-fictional stories about subject matters that can be generic or theme based.
Once the theme
is decided, it is better to work with a professional photographer to get the
right set of the photographs. They can range from being in classic tone to the
modernised versions with color tones clearly defined. After the images are in
place and the supporting text drafted, take the help of a graphic designer to
give the book a perfect and fitting look. Discuss the cover page and the inside
page layout designs properly so that the images and the text blend well.
Coffee table
books are mainly hard cover books and the printing of the same should be done
carefully. The quality of the pages usually range from 240 GSM or more, to give
the layout a proper look. Thus, while selecting a printer, make sure to check
about the company’s prior experiences in managing orders of high
coffee table book printing . The basic idea is to produce a superior quality book that
will attract the attention of readers even at a book store. Since these books
are of premium quality, it may not be feasible to do a demo print run for this
type of book. However, having some of the pages printed, might help.